Content marketing is a potent tool forging real personal connections. By strategically curating content across three main categories – industry, lifestyle, and personal – you can establish yourself as a…
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Essential Drip
Let's talk marketing. It's how we grow and maintain our business. If you're looking for marketing ideas, you've come to the right place. We're here to share what we've learned with you!
Content marketing is a potent tool for forging real personal connections. By strategically curating content across three main categories – industry, lifestyle, and personal – you can establish yourself as…
Read More
Content marketing is a potent tool forging real personal connections. By strategically curating content across three main categories – industry, lifestyle, and personal – you can establish yourself as a…
Read More
Competition for clients in the real estate industry is fierce. But what sets one agent apart from the next? The answer is building strong personal connections. Content marketing allows you…
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1. Uncertainty. The world is uncertain, but the social sphere is especially so right now. It seems the darling of users (and many brands), TikTok, isn’t so hot with American…
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The marketplace is teeming with eager businesses. So, how do you make sure you're the one clients choose? The answer lies in building a powerful personal brand. It's not just…
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The real estate commissions settlement announced on March 15th will take effect in July 2024. What do real estate agents marketing themselves need to do? Marketing yourself as a real…
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Navigating the financial landscape can be daunting, particularly for those on the brink of retirement. Financial professionals have a pivotal in helping individuals toward a stable financial future. But building…
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1. Embrace Renewal Just as spring brings renewal to nature, top marketers embrace the season to refresh their strategies. This is often the time marketers evaluate what’s working in their…
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Robots are everywhere these days. There are probably like six of them talking to you right now. Maybe they aren’t here in body – all laser eyes and wiring for…
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Consumers are bombarded with marketing messages daily. Emails get deleted, and social media ads are easily scrolled past. Physical direct mail, however, offers a more personal touch. It's tangible, unexpected,…
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The problem? Most companies don’t have an easy way to gather and broadcast this kind of client info. A structured system for collecting client celebrations ensures your testimonials are always…
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Proven Tactics to Up Your Email Marketing Building a strong email list is crucial for any business looking to connect with customers and drive sales. Email, after all, is a…
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WHY LIFESTYLE CONTENT As a professional, you're likely always on the lookout for ways to boost your business's presence and make a lasting impression. One often overlooked, yet incredibly powerful…
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Are you tired of settling for generic designs that don't reflect your unique taste and personality? Look no further! In case you didn't know, Essential Engine offers custom design services,…
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Loyalty cards fill wallets, inboxes overflow with promotional emails, and social media feeds are flooded with enticing offers. So, how do you cut through the noise and forge authentic connections…
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If you’ve ever put together a marketing plan, you know there’s a lot to consider. (That’s why we wrote The 19-Minute Marketing Plan, as a way to help break down planning…
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Referrals are like golden tickets in your industry. A network of referrers not only brings in new customers, but also comes with a built-in trust factor, making it easier to…
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In today's digital landscape, a successful marketing strategy requires more than just throwing emails, SEO and spaghetti at the wall and hoping it all sticks. To truly connect with your…
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The marketing landscape is a whirlwind, constantly evolving and demanding adaptation. For small businesses, keeping up can feel like running a marathon in a hurricane. But don’t worry, we've got…
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Think of your brand as a bridge between you and your audience. A well-built bridge is sturdy and leads people exactly where they want to go. A flimsy, rickety bridge?…
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The digital space is noisy, and standing out requires a unique strategy – however, combining your logo with social media posts creates a powerful force that can elevate your brand…
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Just like any relationship, professional connections thrive on consistent interaction and open communication. Building lasting relationships with your clients requires consistent engagement, even when you're not actively working together. If…
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Forget one-sided conversations and transactional interactions. Building lasting client bonds requires a superpower: active listening. This isn't just passively tuning into words; it's an art form of decoding their meaning,…
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