Erin Ragan

Quarterly client check-ins can do more than keep you top of mind. When done right, they’re one of the most effective ways to build long-term trust and deepen your client…

The discovery call is one of the most important conversations you’ll have with a potential client. When done well, it creates clarity, builds trust, and reveals what the client truly…

When you're working closely with clients who rely on your expertise to make informed decisions, the way you prepare shapes both the tone of the meeting and the long-term relationship.…

Reconnecting with lost leads can feel like chasing shadows — you’ve already reached out, maybe more than once, and nothing came of it. But the truth is, most people don’t…

Rejection can sting, especially when you were hopeful about a lead. But hearing "no" from a prospect doesn’t have to mean the end of the story — or the end…

Marketing doesn't have to be expensive to be effective. The key is to focus on high-impact strategies that maximize visibility, build credibility, and drive engagement.   Below are nine budget-friendly marketing…

A first impression is important with clients. And an intuitive feel for marketing goes a long way. But neither are going to change your business in the long term. Regular,…

Direct mail is one of the most proven, most effective ways to engage potential clients. Unlike digital ads that can be easily ignored, a premium direct mail piece commands attention…

Picking up the phone and reaching out to leads—whether they’re new or dormant—can be intimidating for many. The uncertainty of what to say or the fear of rejection can make…