A first impression is important with clients. And an intuitive feel for marketing goes a long way. But neither are going to change your business in the long term. Regular, thoughtful marketing communications help establish trust, demonstrate expertise, and ensure that you remain top of mind when your services are needed. The two essential elements that separate mediocre marketers from marvelous ones are consistency and frequency. By mastering both, professionals can up their marketing game considerably, creating a reliable and engaging brand that keeps people coming back for more.
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