WHY LIFESTYLE CONTENT
As a professional, you’re likely always on the lookout for ways to boost your business’s presence and make a lasting impression. One often overlooked, yet incredibly powerful strategy is incorporating general lifestyle content into your business’s social media pages. Here’s why:
1. Humanizing your brand: The most successful businesses on social media are those that build a personal connection with their audience. Sharing lifestyle content allows your followers to see the real people behind the brand, making it more relatable and approachable.
2. Engaging a wider audience: Not everyone in your target audience may be interested in professional content alone. By diversifying your content, you can attract and retain a wider range of followers. Lifestyle content appeals to a broader audience, which can help you reach potential clients you may not have reached otherwise.
3. Encouraging conversation: General lifestyle content tends to be more engaging than strictly professional content. It invites more comments, likes, and shares, which can help boost your content’s visibility on social media platforms. This increased engagement can lead to higher conversion rates and a more robust online presence.
4. Showcasing company culture: Sharing lifestyle content on your business’s social media pages can also give followers a glimpse into your company culture. This can be a major selling point, as it highlights your values and what sets you apart from competitors.
5. Keeping your content fresh: By incorporating a mix of professional and lifestyle content, you can keep your social media pages exciting and prevent them from becoming monotonous. This can help maintain follower interest and increase the likelihood they’ll engage with your content.
In conclusion, adding lifestyle content to your business’s social media pages can humanize your brand, attract a wider audience, and foster engagement. It’s time to start mixing business with lifestyle content and enjoy the benefits it can bring to your social media success.
BEST PRACTICES IN GAINING FOLLOWERS
Gaining followers on social media is vital for any business seeking to expand its online presence. Here are five best practices to help you attract and retain a loyal audience on popular platforms:
1. Know your audience: Knowing who you want to reach is crucial for crafting compelling content. Offer a variety of content that will engage many different kinds of people to maximize your potential customer base.
2. Post consistently: Regularly sharing high-quality content is essential for staying top-of-mind with your audience. Develop a posting schedule, and maintain a balance between promotional, educational, and engaging content. Consistency helps you establish credibility, trust, and authority in your niche.
3. Engage with your audience: Make an effort to connect with your followers by responding to comments, answering questions, and acknowledging feedback. Showing appreciation for your audience’s engagement encourages them to continue interacting with your brand, fostering long-lasting relationships.
4. Leverage hashtags and keywords: Using relevant hashtags and keywords can significantly increase your content’s visibility. Research trending hashtags in your industry and incorporate them strategically in your posts. This helps potential followers discover your content and increases the likelihood they’ll follow your page.
TYPICAL ENGAGEMENT RATES
Typical engagement rates by followers (ERF) for a small business social media page can vary based on factors such as the platform, industry, content quality, and target audience. However, here are some general benchmarks for different platforms:
1. Facebook: A typical ERF for a small business page on Facebook ranges between 1% and 3%. This includes likes, comments, shares, and other interactions on the page’s posts.
2. Instagram: For a small business on Instagram, the average ERF can range from 1% to 5%. This includes likes and comments on posts.
3. LinkedIn: On LinkedIn, small business pages generally see an ERF between 0.5% and 2%, considering likes, comments, and shares.
Engagement Rate by Followers (ERF) = (Total Engagements / Total Followers) x 100