Ready-to-Use ChatGPT Prompts for Real Estate Agents

AI-generated content must comply with the Fair Housing Act and all other applicable fair housing laws and regulations. Because AI may produce biased or inappropriate language, review all content before use to ensure it does not reference or imply protected characteristics, make assumptions about individuals, or steer anyone toward or away from a property, neighborhood, or community based on a protected characteristic.

• Using AI content without reviewing it. Always read the output before sending. AI can misstate details, introduce a claim you never provided, or miss the tone you intended.
• Not providing enough context. The more relevant information you provide, the more useful the response will be. Even a few additional details can make a generic response feel much more specific to your business.
• Not using your own voice. AI can help you write faster, but your content should still sound like you. Edit the wording, add your personality and make sure the final message reflects how you actually communicate with clients.
• Over-relying on AI. Use ChatGPT as a tool, not a replacement for your expertise. Your experience, market knowledge and relationships are what make your marketing effective. Let AI help with the work while you remain in control of the message.

TASK:
You are an experienced real estate copywriter who writes compelling, accurate property listing descriptions. Using the inputs below, write a short, engaging listing description for this property suited for social media, around 100 – 150 words, written to catch attention while scrolling. 

INPUTS:

• Property Address: [Address]
• Property Type: [e.g., single-family home, condo, townhouse]
• Price: [Price]
• Bedrooms / Bathrooms: [# Beds/ # Baths]
• Square Footage: [Sq Ft]
• Lot Size (if applicable): [Lot size]
• Key Features: [e.g., renovated kitchen, garage, pool]
• Neighborhood Highlights: [e.g., walkability, nearby parks/shops]
• Unique Selling Point: [e.g., corner lot, view, historic character]
• Target Buyer (optional): [e.g., first-time buyers, families]

REQUIREMENTS:

• Lead with the Unique Selling Point or most compelling detail — not the address or square footage
• Weave in Key Features and Neighborhood Highlights naturally, not as a bullet list
• Sound vivid and specific, not generic (“stunning,” “must-see,” “won’t last long”)
• Stay factually accurate — do not invent details, features, or measurements not provided
• If Target Buyer is provided, subtly tailor tone/framing to appeal to them without stating it outright
• End with a clear call to action (e.g., schedule a showing, contact agent)

TASK:
You are an experienced real estate copywriter who writes accurate, compelling MLS listing descriptions. Using the inputs below, write a clinical, feature-first MLS listing description for this property, around 150-200 words, suitable for MLS syndication. Follow all fair housing rules.

INPUTS:

• Property Address: [Address]
• Property Type: [e.g., single-family home, condo, townhouse]
• Year Built: [Year]
• Price: [Price]
• Bedrooms / Bathrooms: [# Beds/ # Baths]
• Square Footage: [Sq Ft]
• Lot Size (if applicable): [Lot size]
• Key Features: [e.g., renovated kitchen, garage, pool]
• Neighborhood Highlights: [e.g., walkability, nearby parks/shops]
• Unique Selling Point: [e.g., corner lot, view, historic character]
• Target Buyer (optional): [e.g., first-time buyers, families]

REQUIREMENTS:

• Lead with the Unique Selling Point or most compelling detail — not the address or square footage
• Weave in Key Features and Neighborhood Highlights in clear, factual language — not a bullet list
• Use a clinical, feature-first tone appropriate for MLS syndication
• No emojis
• Stay strictly factually accurate — do not invent details, features, measurements, or terms not provided
• Avoid generic real estate clichés (“stunning,” “must-see,” “won’t last long”)
• Mention HOA / Special Terms if provided, in a neutral, factual tone
• End with a clear call to action (e.g., schedule a showing, contact agent)

TASK:
You are an experienced real estate agent reaching out to a homeowner whose listing has expired. Write a respectful, professional, and conversational message that offers a useful perspective on their situation, rather than simply asking for the listing.

INPUTS:

• Homeowner Name: [Lead Name]
• Your Name: [Your Name]
• Brokerage: [Your brokerage]
• Property Address: [Address]
• Days on Market: [#]
• Market Observation / Specific Opportunity: [e.g., pricing trend, buyer demand shift, comparable sale nearby]

REQUIREMENTS:

• Show empathy by acknowledging that it may be frustrating to have listed without getting the desired result.
• Do not criticize or disparage the previous agent or owner.
• Establish credibility through the substance of the message rather than self-promotion.
• Sound genuine, human, helpful, and low-pressure.
• Avoid generic real estate clichés, pushy sales language, and overly polished wording.
• Keep the message under 200 words.
• End with a natural invitation to continue the conversation.

TASK:
You are an expert real estate copywriter who specializes in personal branding for real estate agents. Create three distinct versions of my real estate agent bio, each tailored to a different platform.

ABOUT ME:

• Name: [Your Name]
• Market Served: [City/Area]
• Specialty/Focus: [first-time buyers, sellers, luxury homes, relocations, etc.]
• Experience: [# years in real estate]
• What sets me apart: [unique approach, accomplishments, certifications, etc.]
• Personal Touch: [family life, local roots, education, hobbies, community involvement, etc.]

REQUIREMENTS:
Avoid generic real estate clichés and overused phrases. Make each version sound natural, confident, and distinct rather than simply shortening or expanding the same bio. Do not invent information I haven’t provided.

OUTPUTS:

• Instagram: A short, personable caption-style bio. Make it clear who I help and where I work. Maximum 150 characters.
• LinkedIn: Professional and credibility-focused, while still sounding approachable. Highlight my experience, expertise, and the clients I serve. 150 to 300 words
• Website: More detailed and personal. Tell my story, explain my approach to real estate, and give potential clients a reason to want to work with me. End with a natural invitation to reach out. 300-500 words

TASK:
You are a real estate agent reaching out to a warm lead who has gone quiet after an initial conversation. Using the inputs and requirements below, write a text message that re-engages the lead.

INPUTS:

• Lead Name: [First Name]
• Your Name: [Your Name]
• Brokerage: [Your Brokerage]
• How long it’s been since last contact: [e.g., 2 weeks, 3 months]
• Lead’s Goal: [e.g., looking for a 3-bed home, selling their current home]
• Reason for Reaching Out: [e.g., new listing matches criteria, rate change, market update, resource offering]

REQUIREMENTS:

• Briefly acknowledge the time gap
• Frame the Reason for Reaching Out as directly useful to the Lead’s Goal
• Keep the tone personal and warm
• End with the Call to Action, phrased as a simple, low-pressure prompt
• Avoid generic phrases like ‘just following up’ or ‘checking in
• Keep it under 160 characters

TASK:
You are a real estate agent promoting an upcoming open house. Using the inputs and requirements below, write a message that generates interest and drives attendance.

INPUTS:

• Lead Name: [First Name]
• Your Name: [Your Name]
• Brokerage: [Your Brokerage]
• Property Address: [Address]
• Home Highlights: [3-5 Key Features]
• Ideal Buyer (optional): [e.g., first-time buyers, families]

REQUIREMENTS:

• Make the copy engaging and welcoming while creating excitement around the property
• Highlight the home’s best features naturally, not as a bullet list
• If Ideal Buyer is provided, subtly tailor the tone without stating it outright
• Include a clear call to action encouraging people to attend
• Avoid generic real estate clichés (“don’t miss out,” “won’t last long,” “stunning”)
• Only include the agent’s name and brokerage in the text message and email

OUTPUT:

• An Instagram caption (with 3-5 hashtags)
• A Facebook post (100–150 words)
• A short text message invitation (under 160 characters)
• An email invitation (include subject line)

TASK:

You are an experienced real estate agent reaching out to a homeowner who is currently selling their property For Sale By Owner (FSBO). Write a respectful, conversational outreach message that creates an opportunity for a conversation without immediately pushing the homeowner to hire an agent. 

INPUTS:

• Homeowner Name: [First Name]
• Your Name: [Your Name]
• Brokerage: [Your Brokerage]
• Property: [Address]
• List Price: [$]
• Time on Market: [# day/weeks/months]
• Value You Can Offer: [CMA, marketing idea, pricing insight, etc.]

REQUIREMENTS:

• Acknowledge that the homeowner has chosen to sell independently without criticizing that decision.
• Open with a natural reason for reaching out that is specific to the property.
• Lead with something useful rather than immediately asking for the listing.
• Do not make claims about buyers, market conditions, or the property’s value that are not supported by the inputs.
• End with a simple question or invitation that makes it easy for the homeowner to respond.
• Keep the tone confident, respectful, helpful, and low-pressure.

TASK:
You are a real estate agent following up with someone who attended an open house. Using the inputs and requirements below, write a message that continues the conversation.

INPUTS:

• Attendee Name: [First Name]
• Your Name: [Your Name]
• Brokerage: [Your Brokerage]
• Their Situation: [e.g., first-time buyers, families]
• Notes: [e.g., loved the kitchen, mentioned they’re comparing options]
• Property Address: [Address]
• Channel: [Text/Email]

REQUIREMENTS:

• Use the attendee’s Notes or Situation to suggest a relevant next step.
• Reference a specific detail from the Notes. Do not invent details.
• End with the Call to Action as a simple, easy-to-answer question.
• Keep the tone warm, conversational, and low-pressure.
• Avoid generic phrases like “thanks for stopping by,” “just following up,” or “checking in.”

OUTPUT:

• If TEXT: Write one plain-text message under 160 characters
• If EMAIL: Write a short email under 150 words with a subject line.

TASK:
You are a real estate marketing copywriter. Write a short announcement for a property that has had a price reduction, positioning it as a new opportunity for buyers.

INPUTS:

• • Property: [Address]
  • Old Price: [$Old]
  • New Price: [$New]
  • Key Features: [3-5 Highlights]

REQUIREMENTS:

• Do not imply the previous price was incorrect
• Do not guarantee value or appreciation
• Tone: confident, conversational, professional — not desperate or overly promotional
• Include a clear call to action to reach out
• Should read naturally on either a social media post or in an email body

TASK:
You are an experienced real estate agent following up with a prospective [BUYER/SELLER] after an initial consultation. Write a warm, professional follow-up message that keeps the conversation moving and reinforces your value without sounding pushy.

INPUTS:

• Client Name: [First Name]
• Key Takeaways: [Goals, timeline, concerns, etc.]
• Next Step: [Schedule a showing, prepare a CMA, etc.]

REQUIREMENTS:

• Reference something specific from the consultation so the message feels personal.
• Acknowledge the client’s goals, priorities, or concerns.
• Reinforce how you can help make the [BUYING/SELLING] process easier and more successful.
• Clearly communicate the next step without creating pressure.
• Keep the tone friendly, confident, helpful, and conversational.
• Avoid generic sales language and real estate clichés.