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Let’s be honest — people don’t give referrals because they liked your flyer or saw your ad on a bus bench.

They refer you because they like you, and because you made a real connection.

But in a world of templated email drips and automated social posts, it can be tough to stand out. That’s why we put together our tips – with scripts! – for 10 authentic, low-pressure ways to build stronger client relationships.

In the guide, you’ll find creative ideas like:

  • Setting up casual “office hours” at your local coffee shop or brewery

  • Spotlighting small businesses to show up for your community

  • Sending quick “thought of you” texts that feel meaningful, not forced

You don’t need a big budget to build a powerful brand. You just need a few genuine touchpoints—and this guide will show you how to start.