Our marketing services are designed to help you build real, personal connections with your clients.
We know that when clients and prospects truly get to know you on a personal level—it pays dividends. Simply put, people refer people they trust and feel connected to.
Many of our clients want to avoid sounding generic or overly scripted. So how do you build these real, personal connections? It starts with you.
We make it easy to create those connections through our marketing products. Here are a few practical ways you can start:
Essential Living, Escapes + Experiences, and Retiring Well Magazines
No matter which magazine you subscribe to, each issue offers multiple ways to connect more personally with your audience.
1. Custom Cover Letter
The inside front cover features a customizable letter area. While we automatically include a professionally written editor’s letter with each issue, you can take it a step further. Add a personal note—share a family or career update, a life event, or even a seasonal greeting. This small effort can go a long way in building authenticity and trust.
2. My Custom Covers
Found under the dropdown menu for the inside back and back covers, these customizable templates let you showcase what matters to you. Highlight family news, feature property listings, or share recent milestones—whatever helps make your communication feel more personal and meaningful. It’s simple, flexible, and free to use.
Inbox Essentials Newsletter
To personalize your Inbox Essentials newsletter, use the “Personal Connect Content” section under the “Email Settings” tab in your account.
It’s easy:
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Write a short headline.
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Add a personal message or story.
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Upload a photo to enhance your connection.
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(Optional) Link the photo to a property listing or other website.
Whether it’s introducing a new pet, celebrating a graduate, or sharing photos from a recent family vacation, these details help humanize your outreach. You can update this section as often as you’d like—every send, monthly, quarterly—it’s up to you.
Managed Social Media
Even if you’re using our Enhanced or Expert managed social media packages, you still have full access to create your own custom posts.
This is the easiest and most effective way to inject your personality into your social media strategy. Share updates, stories, listings, or thoughts with your followers—and schedule them right from your content library.
Need help getting started? Watch this short video to learn how to create your own posts.
Need Help?
Your account manager is here to support you—find their contact info right on your dashboard. Or simply submit a ticket and a member of our team will reach out shortly.