Marketing

Phew! You made it through the event. The conversations flowed, cards were exchanged, and maybe a few new LinkedIn connections appeared in your notifications. This is the point where most…

Maybe you love networking. Maybe it fills you with existential dread. (Maybe both??) But are you good at it? Being good at networking isn't meeting a few people, making some…

We’ve all been there. You show up to a networking event, scan the room, and think… now what? Most people treat networking like a numbers game. Show up. Shake hands.…

Sometimes, you have to see it to believe it. When it comes to marketing, general advice is easy to come by. Know your audience. Go where the eyeballs are. Maintain…

Quarterly client check-ins can do more than keep you top of mind. When done right, they’re one of the most effective ways to build long-term trust and deepen your client…

Crazy weather we're having, isn't it? Isn't it??? Sometimes, you just need a prompt or two to grease the wheels of commerce. Reduce your anxiety, up your game (or your…

The discovery call is one of the most important conversations you’ll have with a potential client. When done well, it creates clarity, builds trust, and reveals what the client truly…

When you're working closely with clients who rely on your expertise to make informed decisions, the way you prepare shapes both the tone of the meeting and the long-term relationship.…

Reconnecting with lost leads can feel like chasing shadows — you’ve already reached out, maybe more than once, and nothing came of it. But the truth is, most people don’t…

Rejection can sting, especially when you were hopeful about a lead. But hearing "no" from a prospect doesn’t have to mean the end of the story — or the end…