1. Uncertainty. The world is uncertain, but the social sphere is especially so right now. It seems the darling of users (and many brands), TikTok, isn’t so hot with American…
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The marketplace is teeming with eager businesses. So, how do you make sure you're the one clients choose? The answer lies in building a powerful personal brand. It's not just…
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The real estate market is teeming with talented people. So, how do you make sure you're the one clients choose? The answer lies in building a powerful personal brand. It's…
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Attracting and retaining clients requires more than just financial expertise. In a world of robo-advisors, many clients are increasingly seeking advisors they connect with on a personal level. They seek…
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The real estate commissions settlement announced on March 15th will take effect in July 2024. What do real estate agents marketing themselves need to do? Marketing yourself as a real…
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Navigating the financial landscape can be daunting, particularly for those on the brink of retirement. Financial professionals have a pivotal in helping individuals toward a stable financial future. But building…
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1. Embrace Renewal Just as spring brings renewal to nature, top marketers embrace the season to refresh their strategies. This is often the time marketers evaluate what’s working in their…
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Robots are everywhere these days. There are probably like six of them talking to you right now. Maybe they aren’t here in body – all laser eyes and wiring for…
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Consumers are bombarded with marketing messages daily. Emails get deleted, and social media ads are easily scrolled past. Physical direct mail, however, offers a more personal touch. It's tangible, unexpected,…
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The problem? Most companies don’t have an easy way to gather and broadcast this kind of client info. A structured system for collecting client celebrations ensures your testimonials are always…
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