For most of the world, there’s nothing worse than their phone ringing out of the blue. It’s a renewal of the extended warranty on my car! It’s somebody who thinks my roof has hail damage! But if your business revolves around referrals, there’s no sweeter sound than someone who has heard about you, liked what they were told and decided to connect with you.
Many businesses, though, approach referral generation without any sort of plan. They count on themselves and being “good connectors” and believe prospects will just come their way. And it works for some businesses! But that’s not how the best do it. If your business counts on referrals, you need a strategy paired with great execution and follow-up. That’s why we put together a series of tools that help businesses do referrals better.