This guide is designed to help you get the greatest possible value from your Celebration Statements service. When used consistently and strategically, Celebration Statements can fuel your marketing across social media, email, print, and referrals—building trust and credibility with prospects before you ever speak to them.
1. What Are Celebration Statements (and Why They Work)
Celebration Statements are client feedback collected through a simple survey and transformed into professionally designed, shareable images. They work because:
- They are authentic (written by real clients)
- They are specific (focused on real experiences, not generic praise)
- They are social proof, which is one of the strongest drivers of trust in real estate marketing
The key to success is when, how, and how often you ask for them.
2. Best Times to Ask Clients to Complete Your Survey
Timing matters. You’ll get the best responses when emotions are positive and the experience is fresh.
Ideal Moments to Ask
Transaction milestones
- Immediately after closing
- After keys are handed over
- Once a listing goes under contract
Client win moments
- When a client thanks you via email or text
- After a smooth inspection or appraisal
- After solving a difficult issue successfully
Ongoing relationship moments
- Anniversary of their purchase or sale (6 months, 1 year)
- Annual check-in emails
- Referral thank-you follow-ups
Pro tip: Don’t wait. A short delay (even a week) can dramatically reduce response rates.
3. How Often Should You Ask?
Be sure to add new clients to your account on EssentialEngine.com as soon as a transaction closes.
Your Essential Experiences service is designed to grow over time—the more consistently you use it, the more powerful your library becomes.
4. Email Templates You Can Use
Post-Closing Email (Warm & Timely)
Subject: A quick favor—and congratulations again 🎉
Hi {{Client Name}},
It was such a pleasure working with you on your {{buying/selling}} journey. I’m so glad we were able to {{specific win if possible}}.
If you have a minute, I’d love for you to share a few words about your experience. Your feedback helps me serve future clients even better.
You can submit your feedback here: 👉 {{Survey Link}}
Thank you again—and congratulations!
– {{Your Name}}
Thank-You Follow-Up Email for Those Who Complete the Survey
Subject: Thank you—it means a lot
Hi {{Client Name}},
I just wanted to say thank you for taking the time to share your experience. I truly appreciate it and loved reading your feedback.
If you ever need anything—or know someone who does—I’m always here.
Warmly, {{Your Name}}
Annual Check-In Email
Subject: A quick check-in
Hi {{Client Name}},
I hope you’ve been doing well! I was thinking about you and wanted to check in.
If you’re open to it, I’d love for you to complete a quick survey about your experience working with me. It helps others feel confident when choosing an agent.
Here’s the link if you’d like to participate: 👉 {{Survey Link}}
Hope to catch up soon, {{Your Name}}
5. Text Message Templates
Text messages often get higher response rates—especially right after closing.
Post-Closing Text
Hi {{First Name}}! It was such a pleasure working with you. If you’re open to it, I’d love to hear about your experience. Here’s the link: {{Survey Link}}. Thank you so much!
Friendly Reminder Text
Hi {{First Name}}! Just a quick reminder in case you missed it—I’d love your feedback when you have a moment: {{Survey Link}} 😊
6. Creative Ways to Ask (Beyond Email and Text!)
QR Codes Everywhere
Generate a QR code that links directly to your Essential Experiences survey and:
- Add it to the back of your business cards
- Include it on closing folders or welcome packets
- Print it on postcards or thank-you notes
- Display it at open houses or client events
Tip: Add a short label like “Share your experience” or “Leave a Celebration Statement” next to the QR code.
In-Person Ask Script
“Working with clients like you is the best part of my job. If you’re open to it, I’d love for you to share your feedback—it really helps future clients know what it’s like to work with me.”
7. How to Use Your Celebration Statements Once You Have Them
To maximize ROI, use your statements everywhere:
Social Media
- Share the designed images 1–2 times per week
- Rotate platforms (Instagram, Facebook, LinkedIn)
- Add a short caption or client win story
Email Marketing
- Add a Celebration Statement to your newsletter
- Include one in listing or buyer emails
Website & Landing Pages
- Link to your Celebration Statement gallery in your email signature
- Share your landing page with prospects
Sales Conversations
- Reference specific statements during listing or buyer consultations
- Send a follow-up email with a link to your gallery
8. Best Practices for Long-Term Success
- Ask consistently (not just when you think about it)
- Make it easy—short surveys get better results
- Thank clients who participate
- Keep your Celebration Statements visible and active
Remember: One testimonial is good. A growing, regularly updated collection builds real momentum.
9. Need Help?
Our team is here to support you—from adding new client emails to helping you use your Celebration Statements in marketing. Don’t hesitate to reach out with questions or ideas.
Let your clients do the talking—and let their words work for you.