Content Marketing Ideas for Mortgage Brokers to Create Personal Connections

Content marketing is a potent tool forging real personal connections. By strategically curating content across three main categories – industry, lifestyle, and personal – you can establish yourself as a trusted authority while fostering genuine relationships with clients and prospects alike. 

Personal Content is where you break down the professional facade and show your human side. Sharing your hobbies, family updates, or what podcast you’re currently loving allows your network to see you as a human being with shared values and goals. This fosters a sense of connection and relatability.  

Get to Know Me 

1. My Journey to Becoming a [Profession] 
2. My Favorite Home Improvement Projects 
3. What I’m Reading/Listening to  
4. Proud Parent Moment 
5. Meet [Pet Name] 
6. My Favorite Family Tradition 
7. A Moment That Made Me Smile This Week 

Industry Insights 

The path to homeownership can be complex, filled with questions and uncertainties. That’s where your expertise comes in. By consistently sharing valuable industry insights, you establish yourself as a trusted guide, empowering potential clients to navigate the mortgage process with confidence. 

1. What NOT to do when selling your home 
2. Staying Organized During the Home Selling Process: A Checklist 
3. Understanding the Closing Process: What Sellers Need to Know 
4. Tips for First-Time Home Buyers: What to Expect 
5. Understanding Home Appraisals and Their Impact on Your Purchase 
6. What NOT to do when buying your first home 
7. 10 Things to Consider When Buying Your First Home 
8. What are your financing options 

LIFESTYLE CONTENT gives you the opportunity to connect with your audience on a deeper level. Offer DIY home improvement hacks, delicious recipes perfect for hosting gatherings, or curate local guides. By sharing lifestyle content you’ll engage a larger audience and resonate with people who share similar interests. 

 General Lifestyle  

1. 5 Simple Ways to Save Energy 
2. 6 Ways to Make Your Home Smarter 
3. Productivity Tips for Remote Work 
4. Tips for Updating Your Space to Embrace Each Time of Year 
5. Summertime Bucket List 
6. 3 Ways to Practice Gratitude Today 
7. Tips for Cultivating a Green Thumb 
8. 5 Tips for Better Sleep 

 “New to Town” Guides: 

1. Finding the Right Neighborhood: Factors to Consider 
2. Essential Services Guide: Finding Everything You Need in [Your City] 
3. 10 things you MUST do in your first 30 days 
4. New to town? Hot spots for dining and nightlife 

Around Town 

1. A Local Foodie’s Guide to [Your City] 
2. Must-Visit Places Off the Beaten Path in [Your City] 
3. Community Spotlight: Featuring Local Businesses and Entrepreneurs 
4. Exploring the Natural Beauty of [Your Region] 
5. Local Events Calendar: What’s Happening in [Your City] This Month 
6. Highlighting the Unique Charm of [Neighborhood]  
7. Volunteer Opportunities in [Your Community] 
8. Weekend FREE Events & Things to Do 
9. Family-Friendly Events this Month 
10. Local farmer’s markets 
11. Best Parks to Play at this Weekend 
12. Top Coffee Spots for a Mid-Day Refuel 
13. 3 Day Trips for the Long Weekend