Content Marketing Ideas to Create Personal Connections

Content marketing is a potent tool forging real personal connections. By strategically curating content across three main categories – industry, lifestyle, and personal – you can establish yourself as a trusted authority while fostering genuine relationships with clients and prospects alike. 

Personal Content is where you break down the professional facade and show your human side. Sharing your hobbies, family updates, or what podcast you’re currently loving allows your network to see you as a human being with shared values and goals. This fosters a sense of connection and relatability. 

1. Get to Know Me
2. My Journey to Becoming a [Profession]
3. My Favorite Home Improvement Projects
4. What I’m Reading/Listening to
5. Proud Parent Moment
6. Meet [Pet Name]
7. My Favorite Family Tradition
8. A Moment That Made Me Smile This Week

INDUSTRY CONTENT 

Peace of mind is priceless, especially when it comes to your home and car. By consistently sharing valuable industry insights, you can establish yourself as a trusted guide and empower potential clients to make informed decisions. 

1. What NOT to do when buying your first home 
2. Tips for First-Time Home Buyers: What to Expect 
3. Budgeting for Hidden Costs When Buying a Home 
4. The Pros and Cons of Buying a Fixer-Upper 
5. Red Flags to Watch for When Considering Homes 
6. Understanding Homeowners Insurance: What Is Covered and What Isn’t 
7. Understanding the Home Buying Process: A Step-by-Step Guide 

LIFESTYLE CONTENT gives you the opportunity to connect with your audience on a deeper level. Offer DIY home improvement hacks, delicious recipes perfect for hosting gatherings, or curate local guides. By sharing lifestyle content you’ll engage a larger audience and resonate with people who share similar interests.  

General Lifestyle  

1. 5 Simple Ways to Save Energy 
2. 6 Ways to Make Your Home Smarter 
3. Productivity Tips for Remote Work 
4. Tips for Updating Your Space to Embrace Each Time of Year 
5. Summertime Bucket List 
6. 3 Ways to Practice Gratitude Today 
7. Tips for Cultivating a Green Thumb 
8. 5 Tips for Better Sleep 

“New to Town” Guides

1. Finding the Right Neighborhood: Factors to Consider 
2. Essential Services Guide: Finding Everything You Need in [Your City] 
3. 10 things you MUST do in your first 30 days 
4. New to town? Hot spots for dining and nightlife 

Around Town

1. A Local Foodie’s Guide to [Your City] 
2. Must-Visit Places Off the Beaten Path in [Your City] 
3. Community Spotlight: Featuring Local Businesses and Entrepreneurs 
4. Exploring the Natural Beauty of [Your Region] 
5. Local Events Calendar: What’s Happening in [Your City] This Month 
6. Highlighting the Unique Charm of [Neighborhood]  
7. Volunteer Opportunities in [Your Community] 
8. Weekend FREE Events & Things to Do 
9. Family-Friendly Events this Month 
10. Local farmer’s markets 
11. Best Parks to Play at this Weekend 
12. Top Coffee Spots for a Mid-Day Refuel 
13. 3 Day Trips for the Long Weekend